ERIC MIXON'S BRAIN STORE

Ask me anything   BRIEFS + DECKS + SNIPPETS OF A RANDOM ACCESS MEMORY

twitter.com/yohoy:

    More protein. Cereal’s bestie.

    — 5 days ago

    Always protein. Never greasy.

    — 5 days ago

    Protein Fight Club: Milk Battles for Breakfast Supremacy

    — 5 months ago

    Milk has protein. And travels.

    — 5 months ago

    Milk’s got protein. And no schmearing.

    — 5 months ago
    #proteinfightclub 
    Protein Fight Club was created to drive awareness of Milk’s protein and incite behavior change to spur consumption of Milk at breakfast.
Elevating the protein in Milk as a competitive advantage over OJ and other breakfast items, we shout the new news that Milk has high-quality protein, challenge the ‘only for kids’ assumption, show Milk behaving in a new way - from passive caregiver to active hero - to broaden Milk’s appeal at breakfast and move Milk to center stage.

    Protein Fight Club was created to drive awareness of Milk’s protein and incite behavior change to spur consumption of Milk at breakfast.

    Elevating the protein in Milk as a competitive advantage over OJ and other breakfast items, we shout the new news that Milk has high-quality protein, challenge the ‘only for kids’ assumption, show Milk behaving in a new way - from passive caregiver to active hero - to broaden Milk’s appeal at breakfast and move Milk to center stage.

    — 5 months ago
    Infographic designed to tell the story of Wild Equity Institute’s environmental campaign to restore Sharp Park golf course in Pacifica, CA. Orchestrated efforts online, on the ground, and at City Hall, saw the Wild Equity Institute succeed against great odds. Over 70 different media outlets recognized our efforts this year; Audubon and Toyota awarded us one of five prestigious TogetherGreen environmental fellowships in California; and the Sierra Club’s Arthur Feinstein observed that turnout for the Restore Sharp Park campaign was “one of the largest the environmental community has ever generated in San Francisco.”

    Infographic designed to tell the story of Wild Equity Institute’s environmental campaign to restore Sharp Park golf course in Pacifica, CA. Orchestrated efforts online, on the ground, and at City Hall, saw the Wild Equity Institute succeed against great odds. Over 70 different media outlets recognized our efforts this year; Audubon and Toyota awarded us one of five prestigious TogetherGreen environmental fellowships in California; and the Sierra Club’s Arthur Feinstein observed that turnout for the Restore Sharp Park campaign was “one of the largest the environmental community has ever generated in San Francisco.”

    — 2 years ago with 2 notes
    #infographic  #environment  #design  #animals  #activism  #politics  #drawing  #education  #news  #nature  #conservation 

    Optimize video effectiveness through contextual relevance

    — 3 years ago
    #content strategy  #social media  #video  #mobile  #brand strategy  #communications planning 
    cultivating a strategic perspective… consider the evolution of mobile devices from the original mobile phone to what it is ultimately becoming - a digital extension of ourselves. more, it’s a device that enables us to transcend time and converge real & virtual space for user specified experiences of contextual relevance.

    cultivating a strategic perspective… consider the evolution of mobile devices from the original mobile phone to what it is ultimately becoming - a digital extension of ourselves. more, it’s a device that enables us to transcend time and converge real & virtual space for user specified experiences of contextual relevance.

    — 3 years ago with 1 note
    #android  #ipad  #mobile  #mobilemarketing  #smartphones  #strategy  #locationbasedservices  #omma  #iab  #mobile marketplace