February 2012
1 post
11 tags
Feb 18th
2 notes
June 2011
1 post
6 tags
WatchWatch
Optimize video effectiveness through contextual relevance
Jun 11th
January 2011
1 post
10 tags
Jan 23rd
1 note
March 2010
1 post
5 tags
Mar 7th
February 2010
1 post
9 tags
seeking the unexpected
In our increasingly targeted and calculated world, where our every move is recorded, analyzed and placed into an algorithm, some might find life a bit predictable at times. Naturally, people are deliberately seeking out unexpected experiences and new services are surfacing to accommodate.  Here are some interesting ways people break for the joys found in the pursuit of serendipity: Chatroulette...
Feb 23rd
4 notes
August 2009
1 post
8 tags
THE FUTURE OF ADVERTISING
ambitious title. but with all the focus on social media people can’t help make or request a prediction.  prior to closing  his presentation at GS&P, Mark Earls asked us to consider the HERD and perhaps what’s more interesting is the adoption by the influentials and not the act of influencers. to consider the herd in social media. i drop the latter to focus on the former. people...
Aug 5th
February 2009
1 post
5 tags
Feb 22nd
January 2009
12 posts
5 tags
Windows  →
Live/Vista/Mobile
Jan 24th
“no problem can be solved from the same level of consciousness that created it.”
– albert einstein
Jan 24th
15 tags
WatchWatch
Windows Deck for CP+B pitch
Jan 24th
12 tags
Windows Brief
What is the problem? Bigger than Mac vs PC, Windows (Live/Vista/Mobile) lacks community and identity as they have never told their story. Further, the disassociation between computers and the software that runs them has lead people to take Windows for granted—their idea of the internet and it’s impact is associated with the hardware of the computer not the software. Plainly, people do not...
Jan 24th
TIMBUK2 →
Jan 22nd
“It takes a lot of work to get accidentally discovered by the right people in the...”
– Richard Kirshenbaum
Jan 22nd
5 tags
WatchWatch
TIMBUK2 Portfolio Deck
Jan 22nd
7 tags
TIMBUK2 Brief
What is the problem? A San Francisco original since 1989, Timbuk2 has built a solid reputation from its messenger roots, creating a loyal following as more than a bag, a bond. Despite having never advertised, there are high emotional attachments with users, most seeing their T2 bags as completely indispensable. There are two main problems: 1. The barrier to national expansion is replicating the...
Jan 22nd
1 note
Dunkin Donuts →
Jan 22nd
3 tags
“imagination can challenge old assumptions and see traditional media work in new...”
Jan 22nd
8 tags
WatchWatch
Dunkin’ Donuts Deck
Jan 22nd
2 tags
Dunkin' Donuts Brief
Background  Founded in 1950, Dunkin Donuts has seen better times. On the decline, DD has lost business and market share to industry giant Starbucks and other national competitors, not to mention the independently owned and operated shops. People go to those places for their caffeine fix to start their day and baked goods. As DD carries the same items at a lower price, they are seen as being...
Jan 22nd
December 2008
1 post
8 tags
WatchWatch
BRIEF SYNOPSIS OF MY 12 WEEKS AT MIAMI AD SCHOOL
Dec 19th
October 2008
1 post
2 tags
ACCEPTED : THE SCHOOL OF POP CULTURE ENGINEERING
Oct 9th
July 2008
1 post
3 tags
Jul 15th
May 2008
3 posts
4 tags
May 11th
8 tags
but don't take my word for it, learn more.
So, I’m not trying to sell you on any perspective, that defeats the purpose of this post. Simply, I’m infinitely curious and this happens to be a product of that intrigue. All I’m saying (in case you don’t get it) is THINK FOR YOURSELF. Deepen your understanding of the inner workings and complexities of our society, seek out information—from multiple sources. To get you...
May 9th
DONT JUST SIT THERE, DO SOMETHING →
May 7th
April 2008
8 posts
2 tags
OwnUp SA →
Apr 12th
10 tags
Planning for Good
To achieve the goals of “No Kill by 2012” was going to take more than a well crafted messaging effort. Adoption events are the key. Based on the insight that most people (in San Antonio) are more reluctant to visit shelters and, also, to adopt, we bring the animals to the people and take the shelters to the streets. The more often the better. Event and media planning directly...
Apr 12th
Listen“Adopt Rascal” :30 Eric Mixon/Jerry Lockaby,...
Apr 12th
2 tags
Listen“Adopt Chazz” :30 Eric Mixon/Jerry Lockaby,...
Apr 12th
6 tags
POSH ULTRA LOUNGE →
Apr 10th
8 tags
ASSUME NOTHING
In this awareness building campaign we seek to shift expectations of San Antonio nightlife. Posh Ultra Lounge wanted to introduce their new food menu. We (my partner Buddy Hachar and I) would position Posh as the the premier happy hour and late night entertainment destination of choice for San Antonio “singles” whose late night cuisine offering will change the idea of what an ultra...
Apr 10th
8 tags
Listen“Assume Nothing” :30 Eric Mixon/Buddy...
Apr 10th
8 tags
Listen“Hotline” :30 Eric Mixon/Buddy...
Apr 10th
February 2008
1 post
9 tags
Feb 17th